SitecoreShades: Campaigns in Sitecore

ØCreate specific campaigns that target specific contacts.

ØCampaigns run for a defined period, and Digital Marketer can use campaigns to raise brand awareness or get contacts to perform certain actions on website.

ØCampaigns allow to automatically send out and collect user data for future use and personalization.

Why Campaigns

ØIn Sitecore, a campaign is a promotion or advertising initiative designed to encourage people to visit a website.

Campaign Groups

Campaign groups are high-level campaigns that contain multiple campaign activities across different channels.

Campaign Activities

Campaign activities are individual campaigns that run for a limited period on a specific channel.

Campaign Categories

• Online campaigns use digital media such as banner ads, social media, email, or Google AdWords (or other paid search functions) to bring traffic to a website.

• Offline campaigns generate website traffic by using traditional media such as radio, print, billboards, or television.

Create a Campaign

Campaign Creator

Campaign Creator creates and organize campaign activities in one easy-to-use application. It displays campaign information such as:

1. Name

2. Campaign Start

3. Campaign End

4. Group

5. Channel

6. Status

Demo

After Saving the Campaign

At the bottom of the Campaign Creator is the Campaign Execution tab. This tab contains two features: Campaign link and Campaign Reports.

Campaign Link:

ØWhen you create a campaign activity, the Campaign Creator generates a campaign tracking code that you can use to track external interactions such as email campaigns or traffic coming from an external web source.

ØThis tracking code enables you to gather more detailed information about how effective various channels and campaign activities are at generating traffic and engagement value on your website.

Campaign Reports:

ØAfter you have tagged your campaigns, you can use the Experience Analytics to measure traffic, engagement value, and value per visit for your campaign groups and individual campaign activities.