Tuesday, September 21, 2021

Explore the Path Analyzer

 







ØThe Path Analyzer is an application that allows Digital Marketers  to view the various paths that contacts take as they navigate through a website.

ØMore specifically, we can see the paths that contacts take when they achieve goals and interact with campaigns, giving insight into which paths provide the best engagement value per conversion and which paths are less efficient and could use optimization.



ØHere, We can know more about the page path which has the highest engagement values . But I didn’t configure the goals and engagement values, so I didn’t get values here.

Configure the Path Analyzer Map






Go to Path analyzer

But the new map is not enabled here.

Why?

You deploy new maps using a workflow process. Once you have deployed a new map, it enters a system queue within the xDB. The system processes new maps once every 24 hours, so if you have multiple new maps, you should deploy them simultaneously using the Deploy action within the Workbox. Please consult your Sitecore System Administrator if you do not see the data for your new maps after 24 hours.

 

Campaign Code



ØApplying a campaign code to external websites enables to gather of more detailed information about campaign traffic and efficiency by using the dashboards in Sitecore Experience Analytics.

How to Apply a Campaign Code to an Online Campaign


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